Scams, algorithms, clickbait, paid reviews, buying followers and all manner of complicated means rarely result in self-publishing success.
Every day I read about new ways scammers are trying to milk the Kindle Store and especially Kindle Unlimited. But these operators are not authors.
When I read about link baiting, phoney reviews and click farms, these schemes are not devised by self-publishing authors.
Unfairly, however, self-publishing often gets the blame for all of this skulduggery.
Luckily, though, book buyers and readers, who are not involved in publishing, rarely if ever hear about these underhanded tactics. All they see are books, and ebooks in a bookstore and then go about making their buying choices.
If you are self-publishing, think about your potential readers and forget about being tempted by all the tricks, schemes and instant success merchants.
There is a much better way to achieve some success with self-publishing.
What works is a compelling story that is very well written and edited, a terrific book description, a fantastic cover and then, a bit of book promotion and a whole lot of luck.
I know it’s not a very sexy recipe for success, but it is the one that has worked over and over again for many authors.
If you are new to self-publishing, or even an old hand, keeping it simple is not only easiest way, it is also the safest. It doesn’t matter if you are open published or exclusive with Amazon, publishing in ebook only or in paperback as well, or using a mix and match publishing approach with a few titles.
Making your book or books the best they can possibly be, presenting them in a professional and attractive manner, listing them under precise categories and using strong keywords, and working on promotion that attracts interest is always going to win in the long run.
Of course, yes, with a little luck.