Before the Internet, ebooks, Amazon, and self-publishing, book reviewers were experienced newspaper literary journalists or literary critics.
These reviews were always timed to perfection to coincide with the release of a new book.
It was a decades-long and very controlled process by book publishers. Most of the major book publishers owned, and still do, one or more national newspapers. So it was a nice, tidy in-house relationship.
Then along came technology, Amazon, self-publishing, ebooks, and print-on-demand paperbacks, and the tightly controlled book review business lost its absolute power. Every reader in the world can now be a book reviewer.
Very egalitarian, but …
Power to the people and all that. But book reviews, by definition, changed dramatically.
Gone were article length, balanced, and mostly favorable publisher reviewers that featured in newspapers.
Book reviews became a couple of quick lines of personal online opinion, along with a mandatory star rating, of course.
Although this sounded quite fair in the beginning, the problems quickly manifested.
Book reviews became merely an extension or part of social media. As such, they ranged in quality, sincerity, and topic. Yes, the infamous trolls became a new fact of life.
If you are a new author, you need to know that book reviewers and their reviews can come in all shades of the spectrum.
So be prepared. It’s now a fact of life that authors have to accept the good with the bad. Sometimes, even spiteful and nasty reviews and comments.
What to expect from book reviewers
There are so many avenues now for people to post book reviews. But here is a quick list of review types you might receive.
In my experience, book bloggers are usually writing book reviews that are the most balanced and honest.
I am always pleased to receive them, whether positive or negative. In general, they do mention the story and what they either liked or disliked about it.
I never comment on a book review blog. But I have had to hold myself back on occasions.
Quite a few of the reviews I have been lucky enough to get have had some dreadful spelling mistakes. Easy to criticize authors.
There is another form of book blogger.
These sites copy and paste a book’s description and may add a few already published comments. Occasionally these posts might contain an original line or two, but rarely.
These bloggers are book promotion affiliate marketers who are trying to sell books to make a commission.
The chances of them having read the book are quite remote. So I never class these as a book review.
But, any publicity is good, so I’m happy to see these postings as well.
The less said about this site, the better. Book reviews on book-related social media sites such as Goodreads became a real problem for quite a few years.
Spiteful, vindictive, and hateful are the words that come to mind at that time.
Luckily, Amazon bought Goodreads. It has made reasonable progress in cleaning up this site. But I do not even bother checking this site now.
But if you are thinking about using Goodreads, most reviews come from readers who got a free copy of your ebook.
You can submit your book to offer it for free on the platform. But I’m not sure what value it brings.
Book reviews on Amazon for an Indie author are a crucial part of book marketing and a means of making book sales.
But even though Amazon has made many attempts, the review system on Amazon is still far, far from perfect.
While some reviews making personal attacks on authors have been removed, erroneous, dumb, silly, and pointless reviews are still on many books.
However, in general, you can expect a good proportion of honest reviews.
Apple, Kobo, B&N, etc.
While these sites don’t seem to gain as many reviews, they appear to be far better comment moderation than Amazon.
Types of potential reviewers
For a newly published author, the first few book reviews can range from exhilarating to heartbreaking.
Over the years I have been publishing on Amazon, I would say as a rule of thumb that about 60% of the reviews I have received do mention the story.
The rest are silly, bordering on stupid, and usually come in distinct categories.
Firstly, the grammar experts, or grammar police.
I always wonder what is so fascinating about finding three typos in a full-length book and then deciding to attack an author for it.
These grammar nazis are so busy looking for missing commas that they obviously miss the story.
They don’t mention the story in their reviews, which of course, are not book reviews, only huffy rants.
Luckily, most readers are now well aware of these people and ignore their reviews and pettiness.
Secondly, there are the expert armchair editors, who seem to have a vocabulary that rarely extends beyond, this book needs an editor.
I have never seen a review of this kind that explains why, though. Again, ignorable, but naturally, quite irritating.
Lastly, are the non-believers. These are the book reviewers who love to question why a book has good reviews and a good star rating.
They are attacking the author sideways. In Internet slang, these are often referred to as haters. They love to hate anything.
Book reviews are not reviews, only comments
The days of book reviews only appearing in The Times or The New York Times are well and truly over.
For authors today, there are only comments of a few lines, either positive or negative, and a star rating.
The closest to anything like thoughtful book reviews are usually only found on quality book blogs.
So what can authors do? Nothing, or nothing much.
It’s up to individual authors to decide on how or whether they respond to reviews.
But in my case, I rarely, if ever do. Perhaps if a book blogger notifies me on Twitter that they have posted a review of one of my books, I will respond in two words. Thank you.
In my early days of publishing, I made the mistake of challenging a book reviewer or two. But I discovered that this was what they wanted me to do.
You could probably call it attention-seeking. But by my responding, they got exactly what they wanted—a chance to publicly attack me even more.
Nowadays, I leave people reading and reviewing books to what they do—posting good, bad, crude, silly, spiteful, boorish, or even wonderful comments about my books. I occasionally read a few.
Authors open themselves up to public criticism by writing and publishing a book. There is no escape from this. It goes with the job.
Book reviewers, or rather, book commenters, though, typically prefer anonymity and tend to get quite upset if you criticize them.
More reading: Why Did Amazon Delete My Book Reviews?