Publishing a book today is easy with self-publishing services that are generally offered for free online.
Or if not free, they are very cheap.
This low-cost simplicity, however, has made it a goldmine for shady scam agents and predatory publishers to deceive new authors who are trying to get their book published.
I received an unsolicited email today from a long-time publishing scammer.
It reminded me that the publishing seas are still infested with these untrustworthy sharks.
In general terms, these scammers prey on either an author’s dream of becoming published.
Or on the fact that an author may not know how to self-publish and has given up on traditional publishing, but still yearns to be published.
Beware of the scam agents and sharks in self-publishing
It is easy to fall prey of these dubious publishing experts and land into their expensive traps.
Writers beware. Don’t be fooled by scam agents. Here are some warning signals for new Indie authors.
Unsolicited invitations to submit your manuscript
Reputable literary agents and publishers all have huge slush piles. So none of them would be asking you to make their pile even higher.
If you are asked to submit your manuscript by someone you don’t know, especially by unsolicited email, DO NOT reply.
Your red flags should be flying because it’s 99.9999% sure to be a scam.
If you are approached out of the blue by a publisher you don’t know who wants to publish your book, be careful.
It is a common ploy and a clear telltale sign of vanity publishing companies to avoid.
Offers to help you get published
Social media is full of helpful people.
But there are also many who charge a lot of money for their helpfulness and may forget to tell you about this upfront.
The new term that there are editors and predators is now a common expression in self-publishing industry circles.
Watch out for uninvited offers to give you feedback on your manuscript for a small reading fee. The fee may not be that small.
Self-publishing is basically free, so DO NOT pay for what you can do, or can quickly learn to do yourself.
Marketeers and racketeers
Advertising and marketing a book is time-consuming.
There are costs involved for reputable services such as Facebook advertising, Google Adwords, paid blog posts or advertorial in a local newspaper.
These are all normal expenses. Most of them are relatively cheap and beneficial.
Offers to market a book for a package price by someone you do not know, and who guarantees success is a sure sign of a scam.
DO NOT pay for book promotion and marketing services packages. Arrange and pay advertisers for your book advertising directly with reputable and well-known advertising service providers.
I’m a publisher
There are many legitimate publishers, hybrid publishers and small press, especially in niche markets.
But you should always check the reputation of a publisher before doing anything.
You can check a comprehensive list of publishers and service providers that have been vetted by ALLi (The Alliance of Independent Authors).
DO NOT enter immediately into an agreement with a publisher. Make sure you check its background, history, reputation and ethics first.
I can do everything
Writer, reader, editor, copy editor, proofreader, publisher, cover designer, book marketer and self-publishing consultant.
No one person can supply all these services in the publishing process.
Beware of failed writers trying to make a buck on the side by offering services that they are not qualified to provide.
DO NOT pay for amateurs in the publishing world.
If you have to pay for a service, pay for professional services offered by reputable providers.
Make informed choices
After you write a book, there are no easy ways to become a published author and be successful in book publishing.
The best way to avoid scammers and the possibility of being ripped off is to understand that publishing a book will be a tough job.
For those authors and writers who are trying to publish for the first time, there are three established and safe avenues to getting a book published.
This is the old fashioned business model of publishing. It means approaching literary agents with the hope of being contracted and having your book published and then promoted by one of the large publishing houses.
It is the most difficult and time-consuming method. It will involve sending submissions to a lot of agents and then waiting and hoping.
The rejection rate is so high these days that a new author will need a lot of luck. It is not impossible of course. But for new writers, it is not very easy at all.
Pros: No publishing costs to an author and an advance is often paid.
Cons: Difficult to get published and royalties can be quite low. An author also must sign away rights to a book.
As the name implies, self-publishing means that an author will have to do everything that is necessary to get a book published.
Then you need to market it and hopefully sell enough copies online to get a return on the time invested in writing and self-publishing a book.
For authors who are new to electronic self-publishing, it will be a learning curve. You will need to have a good knowledge of basic word processing, computer and Internet skills.
You also need to do image resizing, as well as have a good understanding of file management.
Self-publishing is generally free. But there will be some costs in preparing a book for publication. These could include expenses for a book cover, editing and proofreading.
If you think self-publishing technology is beyond your ability, you could consider an assisted self-publishing service.
But always make sure you retain all rights to your book, and that all royalties are paid to you directly by the online retailer.
Pros: Quick to publish in e-book or paperback. Free or at least very cheap depending on preparation costs. Authors own all their book rights. If your book sells, you receive a high royalty rate of usually 60-70% per copy.
Cons: Some computer skills to learn. All facets of publishing, marketing and selling are the responsibility of the author.
What to expect to pay for reputable services:
Pre-made e-book cover. US$30-60
Custom made book cover. US$250-500
Proofreading and correction – basic. US$ 200-400 for approx 80,000 words.
Assisted self-publishing services. Preparation of manuscript files and publishing for you on Kindle Direct Publishing for ebook and paperback, and Smashwords or Draft2digital for ebook distribution. US$200-250.
Vanity publishing has been frowned upon for a long time. But there are still a quite few large vanity publishing houses around.
Some traditional publishers used the services of one vanity publisher. It was a means to offer expensive self-publishing packages to new authors. But it was really vanity publishing in a new form.
Thankfully, most have closed down these expensive pseudo-self-publishing services now.
Unfortunately, some vanity publishers have re-branded and re-named their services as self-publishing, which it definitely is not.
Never confuse self-publishing with vanity publishing.
It doesn’t matter how well-known or established vanity publishing is, or if it goes by a new name. New authors need to be aware that it will be a very, very expensive way to publish a book.
Most of their websites make no mention of the prices they will charge, which should be a warning.
You can read my take on Newman Springs Publishing as an example of what to look for when you are making a decision about a book publisher.
Vanity publishing means that the author pays for everything for a book to be published. This can often amount to thousands of dollars.
This cost does not normally include marketing a book other than that it will possibly be available on the vanity publisher’s website. There is rarely a mention of what book sales you can expect to get.
Vanity publishing is easy. But it is an awfully expensive way to fill your basement with 5,000 copies of a book, which you may or probably, may not ever sell.
What’s the key warning sign that you are dealing with a vanity press? It is when you discover that you are being asked to pay a huge amount of money up front to publish your book.
This is when the words scam and publishing sharks should spring to your mind very quickly.
Vanity publishers are not interested in selling your book to readers.
They only want to sell books to you, the author.
There have also been many complaints about the high-pressure business practices of certain vanity publishers.
Be careful. Search the Internet for customer feedback on any company you might be considering. Do it before you commit yourself to a publishing contract and handing over your money.
Samita Sarkar wrote a very good article about how to spot publishing scams for the Huffington Post.
Her warning signals in the piece are very good advice. These four are classic for high-pressure selling vanity publishers.
“The publisher’s website contains little to no information to attract readers, and is almost entirely devoted to selling to authors.”
“The website contains slogans about helping authors, “tell their story” by “letting the experts guide them,” etc.”
“In exchange for your name, email, and phone number, you can download a free publishing guide.”
“Expect a call later on that same day, before even opening the guide.”
I can personally attest to this last point. I was once pestered with almost daily phone calls for over two months by one of the most well-known vanity publishers.
Pros: Trade publishing quality books with paid editing and cover design services.
Cons: Annoying high-pressure selling by some vanity publishers. Usually extremely expensive with no effective marketing support.
As an author, if you receive an offer that is too good to be true, it surely will be.
In publishing a book, there is only one way to succeed –the hard way. No amount of money thrown at a publisher will make it any easier.
In my opinion, a new author has two sensible choices when it comes to getting a book published.
Try to work with a literary agent and a reputable publishing house.
Or self-publish and enjoy the learning curve and the journey.
Both are tough. But that’s the reality of book publishing today. There is no easy way.
I started my working life as a lithographer and then spent over 30 years in the printing and publishing business.
Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of the Alps.
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