If you are considering paying a vanity press publisher to publish your book, think very carefully.
So many scam publishers now use high-pressure selling to convince you to hand over a lot of money.
If you receive an unsolicited email saying that a publisher is very interested in your book or wants to turn it into a movie, it’s usually a scam.
Authors new to publishing are often unaware of the traps, tricks, shams, and scammers in publishing today.
Paying a vanity press is usually a bad option
Every day I receive tales of woe from authors who used a vanity press publisher.
You can get an idea of the trials, tribulations, and nightmares by reading the long list of comments on this article.
There are even more comments on this post as well.
But it’s always too late once you hand over your money.
The business model of most vanity press publishers is to prey on new authors who have little knowledge about publishing and are desperately excited about publishing their books.
That’s why it’s called vanity, not self-publishing.
But the reality is that if you know a little about publishing, all the tools an author needs to publish a book are available for free.
And they are the same tools that vanity publishers use.
If you are a new author, keep reading.
I’ll guide you through the warning signals and pitfalls.
Vanity publishers have a bad reputation
You don’t need to do extensive research to find warnings about vanity book publishers.
The best place to start is the ALLi Watchdog list of the best and worst publishing services.
You will find many publishers with warnings about quality, value, service, communication, transparency, marketing, and legal issues.
Here are a few examples from the list.
Many more publishers are on the list with these red warnings.
The biggest problem is that quite a few of these publishers make outlandish claims to convince you to hand over thousands of dollars.
But in reality, you get no more than if you self-publish a book.
There is no marketing, no promotion, and certainly no mention that your chances of selling your book are close to zero.
Vanity press publishers are in the business of selling YOUR book to YOU, not to readers.
What you get for your five, six, or seven thousand dollars are a few copies of your book. If you want more copies, you have to pay for them.
One of the most common complaints I hear from authors is that once they hand over their money, that’s the end of any communication.
Questions or complaints often go ignored, and phone messages are unreturned.
You can publish a book in so many ways today without handing over a bucket of money.
In any of these forms, it is the publisher who pays the author. That’s the standard practice in book publishing.
Should you take the traditional publishing route of finding a literary agent and publisher, your publisher will pay you your royalties.
It’s similar when you choose to self-publish.
Self-publishing service providers such as Amazon KDP, Apple Books, or Draft2Digital will pay you your book sales royalties each month.
Another option is to find a small press publisher. It’s a good option if you are not confident in your ability to self-publish.
But again, a small press publisher won’t ask you for money, and they will pay royalties to you, usually quarterly.
I have a small press publisher that manages my audiobooks.
But I don’t pay a cent to produce the audiobooks, and I receive my royalties like clockwork every three months.
That’s how publishing works. Publishers pay authors and not the other way around.
It’s a bad idea, but don’t take my word for it
Vanity press publishers have been around for a long time.
So it doesn’t take much research to discover the downsides and the poor reputation they have.
Here are just a few selected thoughts on the topic. However, you can find many more with a Google search.
Lucy A. Snyder said this in a blog post.
Some vanity presses will take an author’s money, but never actually print the books. Vanity presses engage in a lot of borderline or outright scamming.
Ann Hirsh mentions the following in an article.
Vanity presses are scams that masquerade as small presses, but require a fee from authors, which may be called an “editing fee,” “packaging fee” or some other terminology. Work with vanity presses only if you want a book that does not sell to anyone other than your family and friends.
Alex Raizman notes his view.
No matter how much a publisher wants, even if it’s a single dime, you should never pay to have your book published. Instead, they should be making their money off royalties of your book, same as you. That’s the number one way to spot a scam and should always be avoided.
Jethro Wegener makes his thoughts very clear.
I see writers asking the same question.
How much should I pay to publish my book?
As a published author and veteran marketer, my answer is always the same.
Yes, you heard that right. No money at all. Zero dollars. Do not shell out to get your book published.
Publishers that charge a fee to have your book published should be avoided at all costs.
But if you are still thinking about paying a publisher, perhaps the warnings above will help you take a step back and reconsider.
Paying a vanity press is a waste of money
Yes, publishing a book is very exciting, especially if it’s your first one.
But don’t fall for the hype, high-pressure selling, compliments, and assurances that you wrote a fantastic potential bestseller.
It’s a very common tactic of a vanity press, not to mention anything about money until they have wound you up in all the excitement.
By then, you are so keen and excited about publishing your book that you fall right into their trap.
There are many ways to publish a book.
But paying a vanity press is almost always the very worst option.