When you self-publish in paperback has genuine benefits.
Self-publishing does not only mean ebooks.
When it comes time to publish, I always publish paperback and ebook versions.
Yes, ebooks are a must
Kindle ebooks are by far my best income source.
So why do I bother going to the extra effort to publish in paperback when the potential return from all the work is so little?
There are a few reasons.
Firstly it’s because it adds credibility to the title.
When a book is listed on Amazon, for example, having multiple versions of a title looks much better and carries more weight with potential readers.
Another reason is that having two versions allows for much more metadata, so a book is much more discoverable.
Self-publish in paperback and get extra promotion
By using the possibilities offered by Amazon Author Central, there are many ways to add much more than the basic information to a book.
And with two versions, it is possible to expand these possibilities even further.
One example is the ability to add editorial reviews, which can be different in Kindle and paperback versions.
These additions made to your books on Author Central appear on your book page on Amazon. So they offer the fantastic potential to increase your book’s appeal and discoverability.
One other reason to publish in paperback is if you plan to release your new title as a Kindle ebook pre-order.
Because Amazon does not activate the ‘Look Inside‘ feature on ebook titles under pre-order, readers don’t have access to a preview read.
But if you publish a paperback version a couple of weeks ahead of your ebook version, this WILL have ‘Look Inside‘ activated.
The last reason is book reviews. Readers can’t add a review to a Kindle pre-order.
But they can add one to the paperback version. The Kindle ebook version is on the same sales page, so readers can see these reviews.
So in a round-a-bout way, I publish a paperback version with the thought in mind of preparing for the release of my Kindle ebook version. As I said at the beginning, this is where I plan to make the most sales.
So to answer my original question – should I self-publish in paperback?
Yes, always, because in so many ways, it will help you sell more ebooks.
Further reading: How To Make A Book You Can Offer As A Gift Or Keepsake