So many new writers are now sharing their knowledge, thoughts, and feelings in their blog posts.
Blogging is a great way to connect with readers and also to hone your writing skills.
Some write purely for pleasure, while others are writing in-depth articles for content marketing.
But no matter what you are writing about in your blog posts, do you think about what person a blog should be written in?
Point of view in blog writing
Have you thought about these questions about your point of view (POV)?
Are blogs written in the first person?
Is it better to write in the second-person point of view?
Can you use the third-person perspective in blog writing?
The answers to these three questions are all yes, but you need to know how, why, and when you should use each one.
Let’s take a look at all three options and how you can use them in your writing.
The first-person point of view
In this voice, your pronouns will include I, me, my, and mine.
You can use singular or plural by changing to we, our, and us.
A lot of new writers opt for this style without thinking much about it.
When you write in the first person exclusively, you are talking about your experiences and how they affect you.
Yes, you are sharing your thoughts and ideas, but you are talking at, and not to your readers.
It means that it will make it difficult for a reader to feel included in your writing, especially if you are giving advice.
If you are writing a series of posts about your personal memories, or even a memoir, yes it works well.
But you should limit its use depending on your target audience.
The second person point of view
When you write in the second person using you and your, you are including your readers.
It means that you are thinking about your readers and how they might react to your writing and ideas.
You might use it for a how-to or instruction post. Here is a quick example.
First, you need to download your software. Then you can install it on your laptop. But don’t worry about the settings, because the default settings should be fine for what you need to do.
If you write the example above in the first person, it will read like this.
First, I needed to download my software. Then I could install it on my laptop. But I didn’t worry about the settings, because the default settings were fine for what I needed to do.
You can see the big difference it makes. The most obvious is that when you use the first person singular, you need to use the past tense because you are talking about an experience.
But if you use the second-person pov, you will naturally use the present tense to give helpful advice or instructions.
You can read more about using the second-person point of view in blog writing in my extended article on the topic.
The third-person point of view
When you use third-person narration, you are telling a story from a detached perspective. You use the pronouns he, she, and it or they and them.
It is the storytelling tense, and it relates the thoughts and feelings of the characters in a story.
There are quite limited uses for it in blog writing unless you are relating a story.
The use of the third person limited or omniscient is generally associated with fiction writing, and novels.
Excellent blog writing is almost always from a personal perspective, so it limits the possible uses of this point of view.
What is the best choice?
There is no single correct answer to the question.
In blog writing, you will find that you need to combine and mix your points of view within your posts and articles.
He is an example of combining points of view to help and involve your readers.
I often read articles written by Neil Patel on blogging and SEO.
If you haven’t heard of him, you might want to take a look at some of his informative articles.
In fact, he wrote a great in-depth article about using point of view in article content.
You can see that I have used all three POVs in the three lines of the example.
However, the main focus is on informing the reader and including a suggestion or advice that will be helpful.
Your choice will always depend on your writing style, your subject matter, and what you are trying to achieve in your writing.
But you can’t make a simple selection and decide on using the first, second, or third person in all your blog posts.
You will always need to mix and match for different situations.
Think about your reader
In any form of writing, you should have your readers in mind.
If you think about how you can help them, you will tend to use the second person POV more and more.
That’s not to say that you will use it for every sentence in an article.
But anytime you can change from the first to the second-person perspective, you will talking to your readers and not at them.
I always think that this is the best approach to have in mind.
You can experiment and see what works best for you.
Don’t forget that you can check some of your earlier posts to see if you can improve them by making changes and edits.
You might not have thought about this aspect of blog and article writing before.
Yet it is a vital component and a powerful tool you can use to improve and polish your writing and attract new readers.
Whenever and whatever you write, you do it for readers.
By taking the time to make decisions about your point of view use, you will be thinking about how your readers are going to relate and react to your writing.
So yes, it’s a powerful tool to have in your writer’s toolbox.