Where is Apple’s marketing for Apple Books?
It’s awfully hard to find.
How many emails do you receive from Amazon reminding you of the Kindle ebooks you have viewed? Lots?
Like me, I’m sure you get emails from Goodreads too.
The silent Apple
But where’s Apple?
When have you ever received anything that is promoting Apple Books?
I am an Apple fan and read ebooks on my iPad or iPhone using the Apple Books or Kindle app.
Apple has my email address and knows that I buy ebooks.
But does it bother using the data it has to try to sell books to other readers or me using its online bookstore? No.
As an author, I have had all of my ebooks for sale on Apple iBooks for years, and yes, I get some sales.
But they are negligible compared to my ebook sales on Amazon.
Kobo sales are sometimes better.
It’s not a surprise, though.
Apple simply doesn’t seem interested in books.
Apple is not serious about ebooks
I am not sure if it is because Apple fought the Department of Justice for so long that it gave ebooks short shrift.
Perhaps it believes that their Apple faithful will buy ebooks come what may because they are faithfully locked into Apple’s wall garden.
But one thing is for sure. Apple does nothing to promote ebooks on their Apple iBooks Store—zip, zero, nil.
Worse, in fact, is that the Books Store books app is a monster to navigate, search, and buy.
It is for Apple users only.
But it is also awfully slow and frightfully unhelpful. Well, maybe it’s a little faster if you have the latest iPhone.
But on my Mac and iPad, the iTunes and app store is a frustrating experience.
Even worse is that if I buy an ebook from Apple Books, its reading app is, well, to be blunt, awful.
Every time I use it on my iPad or Mac, it changes my view settings after a few pages.
From a nice clear black text on a sepia background to horrid white text on a black background.
Restart, reset, and try again, and I’m back to my view settings. But only for ten pages.
Then I’m back in white on black.
Okay, it’s only a bug, but in true caring Apple style, it’s been a bug for a long time.
The Kindle app on an Apple
Sorry Apple, um, I’m off to read on my Kindle app because, well, as you said, ‘it just works.’
But when I use the Kindle app on my iPad, Apple has another unpleasant surprise in store.
Apple does not allow in-app purchases for anything other than Apple (money-making) products.
So, when I finish an ebook on my Kindle app, Apple blocks the links to other ebooks on Kindle by the same author and up comes this message.
The reason is that Amazon refuses to pay Apple’s fee for purchases using its platform.
But this sort of negative marketing never won a fair lady, Apple.
But I have the feeling that Apple is not sorry at all.
It pains me to say this because I am a fully paid-up Apple fanboy, but when it comes to ebooks, Apple Books is not serious about them at all.
For the ebook publishing industry as a whole, Apple has long been a disappointment.
If one company had the clout to challenge Amazon’s ebook monopoly, it was Apple.
Apple could have and should have been an active competitor to Amazon Kindle.
But clearly, Apple did not want to and still does not want to be a serious ebook competitor.
No wonder it is ebook game, set, and match to Amazon Kindle.
Related Reading: How You Can Promote Your Ebook On The Apple iBooks Store