What Are The Most Popular Devices For Reading Ebooks Today?

The Most Popular Devices For Reading Ebooks

When it comes to devices for reading ebooks, what do people use? An e-reader, phone, tablet, or computer?

When the Kindle arrived in 2007, it quickly became the most popular e-reading device.

In 2010, the release of the first iPad along with iBooks looked like it might compete with Kindle. However, the low-resolution screen on early models made for a poor reading experience.

But technology changes rapidly. Today, there are so many devices with high-resolution screens that can deliver an excellent reading experience.

The choice of devices for reading ebooks

It’s no surprise that the annual sales of Kindle e-readers are in decline.

There was no competition back in 2007. But today, readers can use almost any device to read ebooks.

It’s so common now for people to own a laptop or PC, a smartphone, and perhaps a tablet.

When you can read ebooks on any of these devices, spending more money on an e-reading device makes little sense.

Yes, for some, the advantages of long battery life and ease of reading are well worth the price.

But how many people make this choice?

Statistics for the devices readers use when reading ebooks is a bit of a guessing game.

A reader can now jump from one device to another to read the same book, so it’s impossible to find definitive answers.

However, enough data and statistics are available now to gain insight into device use.

Here’s a snapshot of how people read ebooks.


Statistics for ebook reading devices

There are thousands of devices on the market capable of ebook reading.

I broke the data into four categories for the statistics I gathered from various sources.

1. Computer: It includes laptops, desktops, and notebooks

2. Smartphone: Any phone with Internet capability.

3. Tablets: These include iPad, Kindle Fire, or any other tablet brand.

4. E-readers: Dedicated e-reading devices such as Kindle, Nook, Kobo, and others.

Depending on the source, some of the data is presented as percentages, while some are by user numbers.

Because people often use more than one device, the data can’t be calculated as a division of 100%.

However, converting the data sources into the same graph form gives a reasonable guide to device usage in different reading markets.


1. United States ebook reading devices

Pew Research - US Ebook Readers
Data Source: Pew Research


2. Canadian ebook readers


Book Net Canada - Canadian Ebook Readers
Data Source: Book Net Canada


3. Android Police ebook reader survey

Android Police Ebook Reader Survey
Data Source: Android Police


4. Pew Research ebook reading

Pew Research Ebook Reading
Data Source: Pew Research


5. EODOpen ebook reading survey

OEDOpen Ebook Reading Survey
Data Source: OEDOpen


6. French ebook readers

Statista French Ebook Readers
Data Source: Statista


7. German ebook readers

Goodereader German Ebook Readers - devices for reading ebooks
Data Source: Goodereader


8. Chinese ebook readers

Statista Chinese Ebook Readers - devices for reading ebooks
Data Source: Statista


Analysis of the devices for reading ebooks data

Here is an aggregate of all the surveys in one consolidated graph.

Aggregated Survey Data of Ebook Reading Device Usage

It’s a surprise, but the computer seems to be one of the most popular devices for people reading ebooks, just slightly ahead of smartphones.

The possible reason is that it may be ideal for students now that ebooks are becoming so prevalent in education.

They can access their e-textbooks while completing assignments on their laptop or, perhaps for some, a desktop computer.

But when you look at different countries and regions, such as Canada and the US, tablets are more popular.

What is no surprise, however, is that dedicated e-readers rate quite low in six of the eight surveys.

The use of e-reading devices like the Kindle is especially low in Europe and Asia, where smartphones seem to be the most popular device.

While it is difficult to find data for Africa, the Guardian reported the results of one survey.

62% of respondents are reading more, now they can read on their mobile phones.

The other possible conclusion is that many of the respondents to these surveys possibly use more than one device to read ebooks.

With the Kindle app, for example, syncing makes it easy to start reading on one device and then continue reading on another.

With so many free reading apps available now, portability like this is extremely easy.


Considerations for authors

Self-publishing authors perhaps mistakenly assume that readers and book buyers will use a Kindle or similar device.

But readers are using devices that can do much more than show black text on a white page.

It opens up the possibility of using more images in ebooks and perhaps even in color.

Yes, there is a restriction with Amazon KDP because it charges a download fee for large file-size ebooks.

It is not the case with other self-publishing services. You can include as many images as you wish without any deduction from your royalties.

But the big takeaway for authors is to check the formatting of their ebooks carefully.

Before publishing, test them on small and large screen sizes, and be sure an ebook looks great on a phone, tablet, or large desktop screen.



2007 is a long time ago now.

At that time, dedicated e-book reading devices offered clear and sharp unpixelated text with e-ink technology.

Phones and tablets offered a poor reading experience because the screens were low-resolution, making text difficult or at least tiring to read.

But with the advent of very high-resolution screens on phones, tablets, and laptops, there was no longer a compelling advantage for e-readers.

The other significant change is that smartphones are now much larger, which makes ebook reading easier.

When it comes to the choice of devices for people reading ebooks, it’s logical that if one device can do everything, why buy another?

The statistics from the surveys seem to prove this. If a reader owns a laptop and a phone, what more do they need?

In some countries, especially developing counties, the smartphone is the only device.

Yes, if you are an avid reader who reads for hours every day, a dedicated e-reader is still a logical choice if your budget allows it.

When my old Kindle decided to give up the ghost, I checked the price of a new one.

I simply couldn’t justify the price when my iPad did a great job as an ebook reader. And it still does.

I’m sure this is the reasoning for many ebook readers.

Why spend money on a gadget when what you already have will do the job?


Related reading: How To Print Pages Of An Ebook

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