Is your writing suitable for an 11-year-old to read and understand?
If your writing isn’t scoring a reading grade down at that level, then perhaps you might want to read on.
Statistics gathered from analyzing the most successful 3,000 articles published on LinkedIn reveal a startling truth about reading ease scores.
In this article, Why You Need To Start Publishing On LinkedIn, it states in one of its conclusions:
The Flesch-Kincaid Reading Ease test analyses text to determine how difficult the language is to comprehend as written on a scale of 1 – 100. A score of 30 is considered best understood by university graduates. Posts on Linkedin with a Flesch-Kincaid Readability Score of 80 – 89 perform best, and requiring the education of an 11-year-old child.
If this grade level standard was being recommended for children’s, or young adult books, I could understand.
But this is being suggested to dumb down text for 2,000-word professional articles published on LinkedIn, which really has to make one wonder.
If the LinkedIn audience requires such a low level of writing style, what reading level would be recommended for Instagram or Facebook?
What are the readability scores?
Here is a quick graphic to help you understand the different reading grade levels according to Flesch reading ease.
Readability formulas are not easy to understand. But it is basically a formula based on the number of syllables per word, the number of words per sentence and how many complex sentences there are.
To get an idea of how simplified your writing needs to be to get a score between 80-89 on the Flesch-Kincaid Grade Level, try testing some of your own writing.
Measuring your readability
There are many free sites that offer the Flesch-Kincaid Reading Ease test, but I have used read-able.com for the following analysis on my most recent blog post.
You can see below how well my blog post writing scored on a grade reading level.
As you can see, my grade level score is quite reasonable at 74.6. However, it is well short of the mark if I want to aim for a score of 80 to 89.
Clearly, I have some dumbing down work to do on my blog posts before I can target the 11-year-old reader demographic. But my writing level might be acceptable for young high school readers.
Next, I tested the first chapter of my current book, which is still work in progress.
You can see that I failed by scoring quite poorly with this text. Luckily, I am not considering publishing this story on LinkedIn.
You might think that these readability tests are a little absurd.
But it did make me wonder about ebooks and in particular their popularity with specific demographics.
As a writer, do you take account of your potential reading demographic when you write a book? Do you check your writing grade level?
If you are writing vampire fantasy, for example, it would probably attract teen readers.
Maybe it would be a good idea to check your text’s readability grade.
Perhaps it might be a good idea for you to opt for a lower grade word choice.
Should you reduce your sentence length to make it much easier to read?
Would a score of between 60 to 70 be appropriate for your target readers?
But if you are publishing self-help books for professional people, should you heed the advice about LinkedIn articles and make them much easier to read?
Should you write your career development book or article so that an 11-year-old professional can understand it?
I struggle to believe in all honesty that it is such a great idea.
I just can’t bring myself to agree with this idea to dumb down your writing to the lowest possible common denominator for professional writing.
Better ways to access and control your reading grade
But the reading level is an important factor in any form of writing. You need to know your target audience and write accordingly.
The article I mentioned earlier takes it to a ridiculous level. However, it does raise a valid point about the ease of reading being worthy of consideration when you write.
There are many ways you can measure your writing grade, but there is not much value in a number. You need access to tools and suggestions to help you write at your desired level.
I am lucky to have access to three tools that help me write to a certain reading level.
My first tool is a reading grade recommendation from my SEO management tool.
It calculates an optimum level from my choice of subject matter and keywords. It also gives me a real-time analysis of my formality level as I write.
As you can see, the recommendation for this article is a reading grade of 63.4 in a somewhat formal tone.
If you are a Prowritingaid user, you can access your readability analysis from the main menu. It gives you an overall score as well as quick links to problem areas in your text.
For writers who use Grammarly, it also gives you a complete overview of your entire text.
There is no reason for you to use all the tools I have noted above.
But they do give you an indication of how you can use online tools to analyze your writing to find the best reading level for your target reader.
You should always write for your reader no matter if you are writing books, articles or blog posts.
There are many factors to consider when you write and reading ease is one that is quite important. It is very easy to check your grade and adjust it to your target audience.
It only takes a few minutes to check your level and it could make all the difference to the quality of your writing.
As a general rule of thumb, you should be aiming at between 60 to 70 for articles and blog posts. For fiction aimed at adult readers, 50 to 60 might be appropriate.
But if you are writing for younger readers or children, you should pay careful attention to your reading level and adjust it accordingly.