Here are six easy tips that will help you increase search traffic to your blog or website, and they can all be done quickly and for free.
The following tasks are easy to implement on any website or blog.
Spending a few minutes thinking about how you can increase your social sharing and search engine indexing potential for your posts is very often more important than the excellent blog post you have written.
Let’s get started on making it easier for you to get more unique visitors, better search results and more page views.
Six simple actions to improve your blog
You don’t need to be an expert to enhance your blog.
The following six ideas are all very easy to implement.
You can think about using these for new posts as well as a way to improve your existing posts.
1. Always, always have a high-quality image
Why do you need an image? There are two reasons.
One is that sharing on social networks is by far the quickest and easiest way to increase blog traffic.
But without an image, your shared post will only appear as a line or two of text. Text posts will not bring much traffic to your website.
On Facebook, Twitter, Flipboard and especially Pinterest, your post’s main or featured image is what will attract clicks from Internet users and help your blog traffic statistics.
The other reason is that your image could be indexed by search engines. So it is an opportunity to generate targeted web traffic from people who use Google Image search. However, it will serve no use unless you prepare your image file correctly.
To ensure your image will be indexed, change the file name to words or a phrase similar to your post title, or if it is too long, to a couple of the keywords from your post title.
So if your image file is 675_9d7.jpg, rename it to myblogposttitle.jpg. Well, to words that appear in your blog post title.
When you add it to your post, make sure the image title is similar to your post title, and also add your image title to the alt text field.
Now search engines will be able to index your images, along with your blog content.
You should get better search results from the long-tail keywords you used in your blog post title as well as your image.
Social sharing is one part of content marketing and can deliver huge spikes in web traffic.
But it may come as a surprise to you that one of the best social sites for delivering readers is Flipboard. It is an app that is very popular on iPads and smartphones, so it is an ideal platform for people looking for quick reads.
I get a lot of traffic from Flipboard, and on occasions, huge numbers. It is one of my top referring sites.
If you get lucky, and your post is selected by Flipboard to feature in its Cover Stories, expect a big boost in blog traffic.
When you publish a post, always share your great content on as many social media networks as you possibly can. Facebook and Twitter of course, but don’t forget Linkedin and Pinterest.
Another good site to re-publish your blog post in Medium. I get a small, but steady stream of traffic from it.
Not every post takes off, but some will do well and will help get more blog visitors for you.
But remember, as mentioned above, always have an eye-catching image to get people clicking.
If you don’t have social sharing buttons, get them. Sharing is a great traffic strategy.
You are missing a huge opportunity if your blog doesn’t give your visitors an easy way to share your content.
Make sure you have at least the main four; Facebook, Twitter, LinkedIn and Pinterest to help you get more traffic to your site.
You don’t need to use a sophisticated plugin to add social sharing buttons to your site. But if you have the ability to link your buttons to Google Analytics, it is then possible to see how many shares you receive each day.
Remember, every time a visitor shares your post; you are gaining exposure to totally new sources of blog traffic.
If a visitor shares your post and has a large following, it can only have a positive effect and help increase your traffic.
If you get a new visitor to your blog, you don’t want them to disappear after reading only one of your posts.
To encourage them to read more and increase your page per visit views, include one or two internal links in your text that will link to another one of your posts.
This works best when your post link is from one of your popular posts to a newer post.
It also works from your advertising pages or landing pages.
However, make sure your links are inviting.
Never add an internal text link saying, click here, as it will not attract any reader interest, or help in Google indexing.
Always add a link to a useful phrase such as how to add your internal links in your text where you use words that are highly informative.
This gives a clear sense as to what you are directing them to, so the reader will be attracted, and then interested in your other post. This will help to increase the average visit duration over the long term.
Tip! You can keep track of your internal links and traffic data by using Google Analytics.
5. Always research your blog post title
Whatever topic you are writing about, do some basic keywords research on Google and try to discover certain keywords or longtail keywords that you can include in your title that will help more people find your post.
While this site focuses on publishing advice, attracting readers from outside my target audience helps increase my search volumes and blog traffic.
While they may not be interested in publishing per se, they may be interested in some of the advice articles on blogging, writing or online promotion.
Also, think about answering questions people may search for in your topic area. This approach can often help improve the number of blog comments you get.
For this post, I wanted to write about ways of getting more readers to author blogs. After analysing a few Google search results, I decided that the words, increase and site traffic were much more searchable than, boost traffic and blog visitors.
You can do basic keyword research for free using Google.
But if you want to get serious about blogging and really get a lot of traffic, you will need to use a professional tool. I use Semrush.
You are welcome to try Semrush for free or you can use the keywords search box below to try a keyword search.
6. Use H2 and H3 paragraph headings
You may not be familiar with, or even need to know how Google and Bing index a page, but one element is vitally important.
Search engines do not see a text as humans do. They only look at the code.
The most important parts of a text page code are what are called heading tags. They are numbered, and the most common are H1, H2, H3 and H4.
Search engines see these tags as the sense of order in a text.
H1 is always the title of the post and is almost always set automatically by whatever blog platform you use.
Then the indexing robot will check for H2, H3 and H4 tags and understand that these are important and ordered words for indexing.
You will never need to set an H1 tag but for H2 and H3 you will have to set them manually.
H2 is almost always applied to the sub-heading. This says that these are the most important words, after the title.
For all subsequent paragraph headings, they should be H3, and therefore of equal importance.
You can easily apply these setting in your blog editor. The setting in usually in the formatting or style menus.
Applying H tags to your posts will increase your search index rankings, which of course helps in gaining more organic traffic.
All of these tips to drive traffic are quick and easy to implement and need no technical expertise.
If you get into the habit of applying them to all of your posts, you will get an increase in blog traffic very quickly.
Applying simple SEO practices is the best way to get more traffic to your blog.
Remember, however; that content is forever king so nothing is better than great easy to read writing.
A long-form, well-written, informative or entertaining post on a well-designed blog will always attract and retain many more loyal readers.
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