There Are Millions Of Ebooks Published. So What?

There Are Millions Of Kindle Ebooks Published

Ebook publishing will continue to grow.

But thinking that there are too many ebooks is like believing there are too many songs.

Self-publishing completely changed the book publishing industry. In fact, it turned it on its head. What was true only ten years ago, will never be true again.

With well over a million new ebooks being published every year, it is easy for self-publishing authors to feel that the numbers are against them and that any new book they publish will be lost in the swamp.



Many ebooks fade away

However, of all the ebooks that are self-published each year, a high proportion are by first-time authors who often lose motivation and interest after discovering that ‘overnight bestselling successes’ are extremely rare.

First-time authors also tend to make the three classic self-publishing mistakes;

1. A poor, unedited or badly proofread text, which is full of errors and typos.

2. A homemade cover that screams amateur and fails to attract interest.

3. No plan for book promotion and marketing apart from opening a Twitter account and joining Goodreads.

A high proportion of first-time authors become one-time authors because they lack the drive, determination and persistence that has always been necessary for any author to achieve some modicum of success.


Success is always the product of hard work

It is only a small proportion of new self-publishing authors who understand how much effort is required to succeed, and that it rarely arrives by publishing only one or two books.

For these authors, they also see a lot of opportunities.

They understand that yes, there are a lot of ebooks, but there are also a lot more ebook readers than there were five years ago.

Ebooks are no longer locked into proprietary ebook devices because more and more ebooks are being bought and read on smartphones and tablets.

Ereader device sales are plummeting, but tablet and smartphone ebook reading is growing fast and will drive ebook sales in the future.

New authors, who find success also understand their genre, their niche market and their potential readers.

They write to sell and have marketing plans, promotional plans and more than likely, a budget to spend on launching new titles as well as on promoting their backlist.


In other words, they work at building a small, or even big business upon their author brand.

Today’s successful authors do not view the millions upon millions of ebooks on Amazon, B&N, iBooks and Kobo as a handicap, but as an opportunity.

That there are millions of ebooks is proof that the ebook market is vibrant and here to stay, and will obey normal market behaviour.

The dross will fall away quickly, allowing the cream to rise.

There have always been too many books published each year, and pulping books that do not sell well is still how the traditional publishing industry sorts its winners from its losers.

Astute self-publishers understand that they will face the same odds and decisions.

But with ebooks, they have one tremendous advantage.

Ebooks don’t need to be pulped and lost forever. They can be withdrawn from sale, improved, re-written, re-targeted, recycled and republished.


Amateur hour is over

Self-publishing will continue to be a wonderful opportunity for new authors.

One that was not available just a few short years ago when book publishing was strictly under the ‘lock and key’ control of only a handful of publishers.

Unlike years past, new authors are now judged by the reader, who is the ultimate decision-maker.

Of course, many authors will fail the test, but some will win.

The winners are highly likely to be not only great writers but also writers who keenly understand that their books are products and that only quality products sell well in competitive markets.

Not only will they publish great stories, but their texts will be well edited and proofread and be squeaky clean of errors. Their book covers will be professionally designed to appeal directly to their target readers.

They will have a plan, and a budget for every new title and a means of assessing their return on investment.

Yes, being a successful author today means having a very keen business instinct and an understanding that there are not too many ebooks at all.

The truth is, in fact, that there are too few fantastic ebooks for sale and that this market is still very much a business opportunity for those who can see it.


More reading: How Many Amazon Kindle eBooks Are In The Kindle Store?


Derek Haines

A Cambridge qualified CELTA English teacher and author of 18 books with a life long passion for publishing in all forms. I started my working life as a lithographer and spent over 30 years in the printing and publishing business. Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.

8 thoughts on “There Are Millions Of Ebooks Published. So What?

  • June 25, 2017 at 8:59 am

    The one thing you forgot to mention Derek is the ebook’s undoubted nemesis. I give you the Amazon Sales Rank algorithm.
    From the moment a new ebook written by an Indie appears for sale, the algorithm, or as I prefer to think of it – the Amazon enforcer, is lying in wait. No initial sales equals the premature death of any new ebook, long before anyone has had the chance to read it!
    Maybe the time has come where every new book has, lets say a weeks grace in the public’s eye before it disappears into Amazon’s virtual dungeon, never to be seen again. Except whenever it is offered for free.

    • June 25, 2017 at 9:12 am

      I agree that Amazon’s algorithm is the enforcer, Jack, and that once your book falls from favour, it’s history. But I am just finishing a KDP experiment that seems to show how predictably it works. For the last 4 years I have removed some of my ebooks from open publishing and put them back into KDP Select for 90 days. The result has been exactly the same, 4 times now. A big sales boost for the first 40-45 days, and then sales fall off a cliff.

      • June 25, 2017 at 1:44 pm

        Hmm – might have to try that mate. Cheers for the heads up. ;)

  • September 7, 2016 at 5:07 pm

    Great article. So many new authors don’t realize what they’ve put to ‘paper’ for the first time is called a ‘rough draft,’ not a finished novel. Even more don’t realize the truth about editing. If mom, the aunt who is an English teacher, or my bestest (sic) buddy say it is great – it is ready to go… NOT! I am currently editing and rewriting a novel I wrote back in the 80s. I never published it and am so glad I didn’t. With a little luck, it may see light of day next year. I have other published novels which are selling well but that is only due to an immense amount of editing by others – note plural, great covers and time spent on marketing. Writing is a business, not a hobby or a whim. IF it IS a hobby, even a good hobbyist makes sure to accomplish the best possible final product.

  • August 26, 2016 at 5:34 pm

    Hi Derek,

    Brilliant new perspective! Optimism is “explained”. In other words, it’s not just optimism for the sake of optimism. Your writing style is also as impressive a display as the concept itself!

    (in Twitter)

  • August 26, 2016 at 3:45 pm

    Very true – well said. We all need reminding that success begins and ends with ourselves. Thanks.


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