Should you show dates on blog posts?
If you write evergreen content and articles, why would you show the published blog date?
It is a logical assumption. If you write a post that is not time-sensitive, like advice or how-to articles, there is no need to show a publishing date on the post.
In contrast, a news site or blog would clearly need a date and time stamp.
Some time ago, I wrote an article about how and why bloggers should be publishing evergreen content. In it I said, get rid of the date.
It is not difficult, as all it takes to publish evergreen content is to write timeless content and hide the publishing dates on blogs with a little CSS code.
The date is still visible to search engines, however, as the publishing date is present in the page’s source code.
With a little coding knowledge, or by using a WordPress plugin, it is even possible to hide a post published date from search engines.
Some bloggers believe that there is an SEO benefit to removing dates.
Many professional bloggers believe in this approach of hiding article dates because it makes a lot of sense.
Timeless, evergreen or everlasting content is all about timelessness. So why would you show and admit that the post was written three years ago?
As long as the articles are regularly updated, using a date stamp remover serves to keep an article from being dated in search engine results.
It is all very sound logic. But how much sense does it make for readers of blog articles?
Then the penny dropped
Sometimes, all it takes to change one’s fixed ideas is a chance moment of clarity. The moment arrived for me a couple of months ago.
I was doing a Google search for a little WordPress issue I wanted to solve.
By habit, I changed the search setting to, The Past Year. I don’t like getting search results showing hundreds of very old listings. They are sure to be out of date.
I’m sure a lot of people do this when using search engines like Google. When you have a small problem or are looking for information, what use is content from 2006?
Anyway, back to my Google search and my chance moment of clarity.
An old adage came to my mind, which is don’t do as I do, do as I say.
Or in other words, how can I be so hypocritical about this content date stamp issue? I’m hiding this very information from my site’s readers.
I want dates on blogs I read, but my readers can’t have them? I think that was my final moment of clarity.
Undoing the doing with article dates
After a week of thinking about it, from both the technical and philosophical angles, I decided to change what had been one of the basic pillars of my blog.
Just Publishing Advice has been from its inception an evergreen site, so logically, it had no dates showing.
But, I like to know the date of the information I read. So my blog’s readers must be entitled to the same information.
With that decision made, I went about doing a full content audit of over 400 articles to ensure that the site’s content was categorized and labeled correctly.
I refreshed a lot of images to give uniformity and added, edited or changed a lot of content and older posts.
I also spent a week working on improving site speed to help the overall performance of the site.
Then when it came time to unhide all the publishing dates, I had another moment of clarity.
What about all the updates I had done over the period of weeks I spent refreshing my blog?
So I went back to another Google search to see if I could discover how to show not only the original publishing date but also how to show a date for any content that had been updated.
But, only if it had a last updated date. This last option took some time to get right.
It took a bit of trial and error, some coding, and help from my WordPress developer. But finally, I could add an updated date in the metadata of every article.
After weeks of work, I’m very happy and my conscience is clear.
Readers of Just Publishing Advice can now see both the original publishing and updated content dates at the head of every article.
Are dates on evergreen articles right or wrong?
The evergreen content argument is not one that can be categorized as right or wrong. For some evergreen bloggers, removing dates from your blog posts is the right approach.
For others showing dates on single posts is okay. While for other bloggers, showing dates can adversely affect SEO.
There is no single correct or right approach, other than to decide what is best for your blog based on your traffic data on Google Analytics and Search Console.
For my site, I would now prefer to be open about the content I write and post, and about what has happened to the content since it was originally published.
By adding an updated date, I can inform my readers that I have revisited an article and checked its content and usefulness or made changes to enhance the article.
I would be very interested to hear from readers as to what you think about the importance of dates on blogs and articles you read.
Article update: Since writing this article, I have re-visited this date issue (yet) again, and made a small change to how the article date is shown on this site.
It was a little confusing showing two dates.
The date now indicates the most recent posting update.
So this one date is either the original publishing date or the date on which the article was last updated and refreshed with new content or advice.
Google and most other search engines use the last modified date for indexed pages and posts, so it seems logical to do the same.
But if you are curious, you can always find the original published date by checking the source code.