Dates On Blogs Posts – Why I Add Dates To My Evergreen Articles

When was this article published

Should you show metadata dates on blog posts?

For a long while, I have been convinced by the argument that for evergreen content and articles to remain evergreen, they should not include a blog date.

It was a logical assumption for me that if I wrote an article to inform about a subject or topic that was not time-sensitive, such as is the case with advice and how-to articles, there was no need to add a publishing date on the post.

In contrast, a news site or blog would clearly need a date and time stamp.

Some time ago, I wrote an article about how and why bloggers should be publishing evergreen content.

It is not difficult, as all it takes to publish evergreen content is to write timeless content and hide the publishing dates on blogs with a little CSS code. The date is still visible to search engines, however, as the publishing date is present in the page’s source code.

With a little coding knowledge, or by using a WordPress plugin, it is even possible to hide the post publish date from search engines. Some bloggers believe that there is an SEO benefit to removing dates.

Many professional bloggers believe in this approach of hiding article dates because it makes a lot of sense. Timeless, evergreen or everlasting content is all about timelessness, so why would you bother to display dates when the post was written to confuse the issue?

As long as the articles are regularly updated, using a date stamp remover serves to keep an article from being dated in search engine results.

Sound logic, but how much sense does it make for readers of blog articles?


Then the penny dropped …

Sometimes, all it takes to change one’s fixed ideas is one small chance moment of clarity. The moment arrived for me a couple of months ago.

I was doing a Google search for a little WordPress issue I wanted to solve, and by habit, I changed the search setting to, The Past Year, as I don’t like having search results showing hundreds of very old listings, as they are sure to be out of date.

I’m sure a lot of people do this when using search engines like Google. When you have a small problem or are looking for information, what use is content from 2006?

Anyway, back to my Google search and my chance moment of clarity.

An old adage came to my mind. “Don’t do as I do, do as I say.”

Or in other words, how can I be so hypocritical about this content date stamp issue, when I’m hiding this information from my site’s readers?

I want dates on blogs I read, but my readers can’t have them? Clarity complete.


Undoing the doing with article dates

After a week of thinking about it, from both the technical and philosophical angles, I decided to change what had been one of the basic pillars of my blog.

Just Publishing Advice has been from its inception an evergreen site, so logically, it had no dates showing.

But, I like to know the date of the information I read, so, therefore, my blog’s readers must be entitled to the same information.

With that decision made, I went about doing a full audit of over 400 articles to ensure that the site’s content was categorised and labelled correctly, refreshed a lot of images to give uniformity and added, edited or changed a lot of content and older posts.

I also spent a week working on site speed to improve the overall performance of the site.

Then when it came time to unhide all the publishing dates, I had another moment of clarity. What about all the updates I had done over the period of weeks I spent refreshing my blog?

So I went back to another Google search to see if I could discover how to show not only the original publishing date but also how to show a date for any content that had been updated. But, only if it had a last updated date. This last option took some time to get right.

It took a bit of trial and error, some coding, and help from my WordPress developer, but finally, I could add an updated date in the metadata of every article.

So, after weeks of work, I’m very happy and my conscience is clear. Readers of Just Publishing Advice can now see both the original publishing and updated content dates at the head of every article.


Are dates on evergreen articles right or wrong?

The evergreen content argument is not one that can be categorized as right or wrong. For some evergreen bloggers, removing dates from your blog posts is the right approach.

For others showing dates on single posts is okay. While for other bloggers, showing dates can adversely affect SEO.

There is no single correct or right approach, other than to decide what is best for your blog based on your traffic data on Google Analytics and Search Console.

For my site, I would now prefer to be open about the content I write and post, and about what has happened to the content since it was originally published.

By adding an updated date, or an update notation as well, I can at least show the change of date to inform my readers that I have revisited an article and checked its content and usefulness or made changes to enhance the article.

I would be very interest to hear from readers as to what you think about the importance of dates on blogs and articles you read.


Article update: Since writing this article, I have re-visited this date issue (yet) again, and made a small change to how the article date is shown on this site.

To save on any confusion there is now only one date, which shows the date of the most recent posting update. So this one date is either the original publishing date or the date on which the article was last updated and refreshed with up to date content or advice. 


More reading: How You Can Pass The Pagespeed Insights Google Speed Test


Derek Haines

Derek Haines is an Australian author, living in Switzerland.

8 thoughts on “Dates On Blogs Posts – Why I Add Dates To My Evergreen Articles

  • August 3, 2019 at 10:18 am

    I believe it is up to the content. Logically if someone’s blog is about trends, the dates are a must. Mine is rarely about trends, but I decided to hide the dates from search engines and to show them to readers because such is the nature of my content. My blog asks the reader for constant engagement and with visible dates, I keep myself accountable and my readers too. On the other hand, if someone runs a niche blog where they answer questions and give advice on some topic that is universal, like the same in every season or during the period of several years, I believe the dates shouldn’t be used because the content might seem outdated. The creator is, however, responsible to update the blog post if things change in time.

    • August 3, 2019 at 2:07 pm

      I agree, Olivera. I often think about a topic such as, how to open a coconut. It’s timeless, of course. But if it was published and dated in 2004, it would struggle to appear in search results. So it needs to have either no date or to use an updated date to have a chance to rank. So yes, it’s up to each blogger to make the decision.

  • October 22, 2018 at 10:39 am

    The understated rationale to humanize wins it for me. Of course, you have to optimize for & woo search engines too, but that can happen behind the scenes just as well- in metatags, CSS, coding, etc. Commercial blogging is ads & pop-ups on steroids, and it’s chipping away at readership value as is. So the idea of dating blogs (no pun intended :)) is about letting users know they are valued over the bot race.

  • March 14, 2018 at 7:53 pm

    Good luck with it, Ian. I know it is a bit of a project! I changed themes to get exactly what I wanted. Even then, I had to get my WordPress developer to do a bit of extra coding magic. Especially in the area, you mentioned, of getting the order right for latest posts based on the updated date.

  • March 14, 2018 at 6:01 pm

    Thanks for a helpful discussion of an issue I’ve been thinking about too. Have decided to display the updated-at rather than published-at date on posts, like you. Currently my static pages (About, Contact etc) don’t have a date, but there’s no harm in adding an updated-at date there too – it might be useful to have on for example a contact form or privacy policy so people know it’s current. But this is a less critical change.

    But there is an important secondary issue with posts. In what order should they to be sorted and displayed on the home page and in things like sidebar lists? On most themes the published-at date will be used by default for this. I think it’s worthwhile to switch this display order too over to the last-updated-at date. After all, if you have genuinely reworked an old post it makes sense to bring it back up to the top so people will see it.

    In my theme this will take a bit of work but it is possible to change, so that’s what I’m doing now.

  • June 16, 2017 at 6:22 am

    I hope more sites will come to experience the same moment of clarity you did. I’ve done quite a bit of bibliography checking for scientific/technical papers, and there is nothing so frustrating as finding a source that has no attributable date. And I do mean no date anywhere – you’d be amazed how many sites have managed to keep it not just off the user-side pages but also out of the page source code as well. :(

  • March 27, 2017 at 2:27 pm

    When I’m looking anything up on Google I always check the date, particularly on how-to articles. Mending kettles, using a comments box and even dating all become irrelevant if the advice is too old. And ‘too old’ can be six months.

    There are exceptions. Truly evergreen features include history – although theories change all the time – and gardening. There again, new products come onto the market and trends in planting.

    I’ve just argued myself into dates haven’t I?

  • March 23, 2017 at 12:28 am

    OMG, thank you! Given how fast the internet (and the world) is changing, advice that was great in 2016 can be obsolete by 2017 if, for example, WordPress releases an update or Amazon changes its algorithms. I don’t tend to get to blog articles through searches, so I don’t have the chance to specify a range of publication dates, and it drives me mad when I can’t find when an advice post was written. I always show dates on my posts just because it annoys me so much not to have them.

    Again, thank you!


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