There are many possible measures that involve a lot of site re-building and applying sophisticated SEO optimization. But there are some very easy ways to help you get more unique visitors to your site.
These five methods work, and the best part is that you don’t have to spend a lot of time to apply them. All you need to do is understand what Google and Bing are looking for when they index your blog post.
Simply put, search engines are looking for both recency and valuable content to include in search results.
But they are not keen on useless social media links and, well, for a better word, fluff. By this, I mean links, widgets, and gadgets that do nothing by way of informing your blog visitors.
Let’s start by making five changes to your blog to make it more attractive. Not only to search engines but more importantly, to your target audience readers.
All of these will help increase web traffic and improve your average visit duration.
Look at your blog sidebar and decide which widgets you really need. A good rule is that if they don’t have the aim of keeping a reader on your site, or don’t make money for you, ditch them.
Image links to your books make money. Related posts potentially keep a reader on your site, and social sharing buttons can help. But what does a long list of external blog links or a weather report do to bring traffic to your site?
Answer: One click on your blogroll or the weather forecast and your blog reader who visited your site has disappeared to another site. What a waste of the great post you wrote.
On top of that, mobile users don’t see the sidebar content until after all the main content. So it serves no real purpose and certainly won’t help your conversion rates.
Another reason to ditch sidebar widgets is that they are bandwidth-hungry and slow your site down. Google and Bing like fast sites, so the more sidebar widgets you have the slower your site will be.
You can use GTmetrix to check your site speed for free. If your site takes longer than 3 seconds to load, you really need to do some urgent blog spring cleaning.
Google Analytics also collects results for your site speed along with a lot of other data about traffic to your website.
2. Update your old posts and articles
This is one of the easiest content strategies and such an effective way to get more targeted traffic to your site.
Again, Google and Bing have a huge preference for new, fresh, long-form, and updated content.
But what is not understood by many bloggers is that by making just a few edits or improvements to an old blog post, and then re-publishing, it will be recognized by search engines as updated, and therefore, fresh content.
Another idea is to re-write your old post to make it more evergreen content. You could also change the image. You can even do this to a guest post, but you should ask the writer first if you accept guest blogging.
You can even change the publishing date in your blog settings before you re-publish to give your old post from 2010 more recency.
What you MUST NOT change, however, is your post title and URL. If it is already indexed by Google and Bing, changing your URL will mean that you will lose your existing backlinks, search listing, ranking, and web traffic.
make sure you share your updated content on your social network to give it a boost.
From point 2. When you create content or update an old post, add one or two internal links like this to your newer posts on a similar topic, and from older posts to your updated post.
If you have a post with a good amount of traffic, add a link to one of your more recent articles.
Internal links not only work brilliantly in keeping readers on your site. They are also mapping points for search engines and add more ranking weight to your indexed pages.
If you use landing pages (advertising pages), you should always have internal links and not only a link to your homepage.
4. Use original images for your posts
It took me some time to realize the value of original images as a means to help drive traffic. But after making the change, my search ranking and page view stats have increased by about 40%.
Okay, you can’t run around taking photos all day for one blog post. But you can use a free image creation service.
I use Canva to create my blog images now and find it quick, easy, and very effective at producing high-quality original images.
I am gradually updating my old post images with Canva. If you take a look at my recent posts, you will see the new images that only took me a few minutes each to create.
Again, search engines give a much higher preference to original images. So by copying (or stealing) images from Google Images, your site will suffer in terms of indexing and page ranking.
While I’m on images, don’t forget to use your image properties and add a title. It should be different from your post title and also add an alt title.
Both of these are great tools for Google Image search and will help a little in gaining more visitors.
Another big benefit of unique and original images is the extra traffic generated from Pinterest.
5. Identify your keywords, and use them
You are probably already using keywords. But perhaps you don’t know how to do keyword research to identify far better ones. Content marketing is keyword driven, on top of writing great content.
Generally, keywords are either adjective-noun or imperative verb-adjective-noun.
Prepositions, auxiliaries, pronouns, and alike are not keywords. For example, a blog title such as, I want to tell you how to buy cheap shoes, contains three keywords. They are, buy cheap shoes.
If you have a blog post with a title, I just wrote a book about Caribbean pirates; then Caribbean pirates are the only two keywords.
Once you identify your keywords, all you need to do is use them, (exactly) four or five times in your blog post. Your keywords must be in your blog post title, in the first sentence, or paragraph at least, and then spread evenly through the text.
Keywords tell search engines exactly what your blog post is about by repeating them a few times, and makes it easier to index and rank.
If you read through this article again, you will notice that my keywords are, increase website traffic, so you should be able to check how many times I have used the exact phrase.
Keyword research makes the difference between having a blog and having a blog that really works, and makes money.
If you want to take the next step, I can highly recommend Semrush as the complete tool for identifying keywords that rank.
Once you have cleaned out your sidebar, the last four tips I have listed take very little time to implement. Use them on an ongoing basis for your new blog content or to give new life to your existing posts and boost your traffic stats.
Two last quick tips. Always reply to your blog comments, and share your post that you have updated on social media.
Once done, check your progress regularly by using Google Analytics.
The extra few minutes spent on improving an old post, or making sure a new post is highly indexable can only help in attracting new readers to your blog.