My book isn’t selling on Amazon!
With so many books now published on Amazon, the competition to attract book buyers is fierce.
There are countless sources of advice and marketing tricks on how to sell ebooks and books online on Amazon. The most important factors of all are to have a great book and to attract positive attention.
If you have published more than a couple of titles, perhaps it has been some time since you analysed what you are really doing in your book marketing efforts.
Tips to help you sell more books in a crowded market
As with all things Internet, change is the only constant. So while approaches may have been successful a year or so back, it is not necessarily true that they are working now.
If your book sales have slowed down, or your books aren’t selling well at all, maybe it’s time to take stock and look for actions you can take to improve your chances.
Writing better and publishing more often will help. But what can you do to help your existing titles maintain long tail income?
Here are 10 actions you can take if your book on Amazon isn’t selling well.
1. Your Book Is Lost In The Forest
One of the easiest actions to take to help book sales is to change the genre and category.
Having a book lost in the forest of very broad general genres such as Romance or Science Fiction will have it is competing against hundreds of thousands of other titles.
A good tip is to find a much more specific narrow category and this will reduce the amount of competition for your book. You can do this by changing your category selections in your KDP publishing dashboard.
A lot of people overlook the option to get Amazon to set a unique category for a book. This can help you get your book noticed by a more defined target audience.
Here’s how it’s done.
You might be wondering how to get into these categories if you can’t select them from the KDP dashboard. It’s pretty simple. First, you must select Non-Classifiable as one of your categories, and then you must email KDP through the dashboard with the full path of the category you wish to appear in (e.g. Kindle Store > Kindle eBooks > Literature & Fiction > Genre Fiction > Mystery & Thrillers > Mystery > Series).
You can read how to do this in the full article here by
You can also get more categories for your book by using specific Amazon keywords. Read our article about Amazon keywords for categories for the full story.
Another choice you have is to use software to access the Amazon book database to find the best categories and search keywords for your books.
One of the best tools you can use is Publisher Rocket if you want to optimize your book’s keywords and genre listings.
2. Remove Very Poor Performing Titles
If you have a title or two that failed to gain any traction whatsoever after more than six months, un-publish them. They can only have a negative effect on your other titles.
If you don’t want to waste all the time you spent on writing them, see if you can discover why they didn’t work and then you can always do a re-write and publish them again later under a new title and cover.
Sometimes it can be as simple as a rushed and poorly chosen title. Or if you made the mistake of using a homemade cover. A fresh new professionally designed cover might drag your book out of the doldrums.
3. It’s Really Not A Good Book
If you have self-published a book or even a few, and sales have not come your way, it’s time to take some positive action.
Get it off the market asap, then beg if you have to, but get a few people to read your book and then tell you the absolute truth about it.
Take their criticisms on the chin no matter how tough it is, then get a professional editor and start work on improving your book and making it saleable.
4. Your Cover Is Just Plain Awful
There is no difference between traditional publishers and self-publishers when it comes to book covers.
This must be the biggest single factor that kills book sales. Book buyers hate awful book covers.
If you have a ‘did it myself’ cover, get a professional cover designer immediately.
For between $50 – $200 you can get a professionally designed book cover for ebook and paperback that will be equal in quality to a traditionally published book.
No matter how good your book is, an awful cover will kill sales stone dead.
5. Freshen Up Your Blog
How long is it since you changed the design of your blog? A year or more?
Blog design is changing rapidly, so a new theme and layout can help in making your blog more attractive to visitors. Keep it clean, lean and easy on the eye and avoid sidebars full of unnecessary clutter.
If you only have a static website, it really is time to change over to a blog. Websites do not attract repeat visitors because as nothing changes, there is no reason for visitors to return.
A well designed and regularly updated blog is by far the best means of attracting interest to your books and you as an author.
6. Increase Traffic To Your Blog With Twitter
The easiest way to increase visitor traffic to a blog is by leveraging Twitter. Unlike other social media platforms, Twitter has evolved into an electronic billboard.
It’s not about communicating or socialising – it’s about getting your book promotion message out, and often.
A single Tweet has an active life of around one minute, so Tweet often. If you have a follower count on Twitter of less than 10,000, it’s time for you to do some hard work.
Actively follow people every day, and use services such as ManageFlitter to unfollow inactive accounts and those who do not follow back.
Create lists of influential Twitter accounts and follow their followers. One important point to note, however, is that Twitter is not a great platform to sell books.
Pumping out ‘buy my book‘ links just does not work.
Twitter is a great traffic generator for your blog but forget about selling books on Twitter. Concentrate on using it to attract people to you, your blog and your content.
7. Monetize Your Blog
There are costs involved in maintaining a blog, particularly if it is a self-hosted WordPress site, so why not cover these costs with advertising revenue?
If you generate enough traffic, you may even find that carrying a modest amount of advertising on your blog generates a sizeable side income.
Okay, if your book sales are slow, don’t look a gift horse in the mouth.
Blogging is writing too, so don’t be shy in accepting writing income in another form.
8. Write Blog Posts More Often
Nothing brings traffic faster than fresh and informative content. As an advertisement for your writing skills, regular blogging is by far the best way to show off your skills.
Take some time away from your current manuscript and write new content for your blog at least twice a week. And then, of course, blast your blog post (and not your book) out on Twitter.
9. Spread The Word Wider
While Twitter and Facebook are the ‘go-to‘ platforms for self-published authors, there are other sites that can deliver a lot of attention and traffic.
From my experience, Flipboard is one of the most underrated, and for years now I have got a lot of steady monthly traffic from it. Others to consider are Reddit, Pinterest, Scoopit and of course, Linkedin.
10. Never Give Up
There are probably a million or more ebooks listed on Kindle that have been abandoned by self-publishers who simply gave up because they didn’t get rich in a month.
With just a little bit of work, jumping above these books is easy. There are always more actions you can take.
Finding a way to climb higher though will take work, patience, experimentation and perhaps even a bit of luck. But isn’t it true that the harder you work, the luckier you get?
I started my working life as a lithographer and spent over 30 years in the printing and publishing business.
Originally from Australia, I moved to Switzerland 20 years ago. My days are spent teaching English, writing and wrestling with technology while enjoying my glorious view of Lake Geneva and the Alps.
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