How To Add Links To An Ebook Including Image Hyperlinks

How To Add Hyperlinks To An Ebook

Can you put hyperlinks in Kindle ebooks? Yes, you can add hyperlinks to an ebook of any type to direct readers to external web pages to improve the reading experience.

With so many types of e-reader devices and reading apps connected to wifi and the Internet, adding links to an ebook makes a lot of sense.

Whether your book reader chooses to use Kindle books, Apple iBooks, Kobo Books, or Kindle Unlimited, your HTML links will work.

If you publish with Smashwords or Draft2digital, you can add links that will work on all ebook reader devices and apps. For example, Kindle devices or the Kindle app on an iPad or iPhone.

Can you put links in Kindle ebooks?

Yes, you can add hyperlinks in ebooks almost anywhere you like.

The only exception is near the table of contents in an ebook. It is a series of links, so it could be confusing if you add more links near it.

What Kindle links can you add?

You can add reference sites, your blog articles, your other book titles, or even a direct link to your email address.


Can you put affiliate links in ebooks on Amazon?


In section 5.1.2 of the KDP terms and conditions, Amazon states:

You may not include in any Book any advertisements or other content that is primarily intended to advertise or promote products or services.

The only other restriction I know of is that Apple iBooks is a bit painful with regards to any links in ebooks to its competitors, and this means Amazon links especially.

Apple will reject any ebook with an Amazon affiliate link to an ebook on Amazon.

Apart from affiliate links and Apple over-protecting its app and iBook store, you can insert almost any link you want to use in your ebooks on all other platforms.


Adding links

It is so quick and easy to include a link in an ebook.

Let’s look at three different ways you can create hyperlinks in this simple step-by-step illustrated tutorial.

You can use either Microsoft Word or Apple Pages to insert links.

But before you start, make sure you are using your ebook manuscript file, or create a new version.

You should not include these links in your print edition file.


Add hyperlinks to an ebook to an external location using a line of text

In Microsoft Word, select the text that you want to use as your anchor text.

Add Link 1

Now go to the Insert Menu and select Hyperlink.

Add Link 2


Click to bring up the dialogue box.

Add Link 3


Now add your URL link to the Link To field. 

Add link 4


Paste your link and click OK. I have used this URL as an example.

Here is the result. A clickable link that will work in an ebook.

Add link 5

How to insert an external link into an image in an ebook.

It is just as easy to use an image as your anchor link.

However, you should add a note below the image to let readers know that it is a clickable link.

This is because it is not going to change to a clearly identifiable blue link like a text link.

First, insert and size your image. Again, use the Insert Menu and click Photo.

Add image link 1

Now, click to select your image, then select Hyperlink from the Insert Menu. Now add your link to the Link To field.

Add image link 2

Your image is now a clickable link, like the example teapot image below.

The teapot is now a link. Try it.

You can also add a link in your ebook to your email address

You should never use your email address as a public link. You need to hide your address in a Mailto link.

To add an HTML Mailto line on a website or blog, you need to know a little HTML to be able to write it correctly.

However, if you use Microsoft Word, it will do it all automatically for you. So it’s super easy.

In the same way, as you add a text link, start by selecting the text you want to use as your email anchor text.

Add mail link 1

Now select Hyperlink from the Insert Menu.

Add mail link 2


When the dialogue box appears, it will default to Web Page. You must select Email Address on the right of the box.

Add your email address and your subject line. Click OK.

Add mail link 3

Your please contact me email link will now work in your ebook.

Add mail link 4

Click the link below to see how it works.

Don’t worry; it’s not a real email address. But notice how the subject line is automatically added to the new email.

If you like my book, you can email me anytime.

Adding links with Apple Pages

Apple Pages works almost the same as Word. The only difference is that you need to use the Format menu.

First, select your text as your anchor and then select Add Link from the Format menu.

Format add link

You can see from the image above that you can then select Webpage, Email, or Bookmark.

Paste link

When you paste your link, you can use the Go To Page button to make sure your link is correct. A nice extra touch from Apple.

Link added

The only function missing in Pages is making an image a hyperlink.

However, there is this workaround on Apple Discussions that works by overlaying a text box and making it invisible.


Kindle Create Hyperlinks

If you use Kindle Create, you can now add or edit hyperlinks with the latest version.

To insert a hyperlink:

Highlight the text you want to hyperlink.
Right-click. A pop-up menu will appear.
Click Insert Hyperlink. A dialog box will appear.
Enter the address of the webpage you want to link to.
Click Insert Hyperlink.

You can also insert hyperlinks by clicking the Insert button above the Contents panel in Kindle Create.


Use your imagination with links in your ebooks.

Ebook image links are particularly useful if you have maps, images, or illustrations included in your book.

Because images need to be reduced in size, your images may not be very clear.

If you have color images, some e-readers will only display in black and white.

Adding a link to the original image on your website or blog will allow readers to see a high quality, full-size, high-resolution image.

Another reason is that Amazon Kindle charges for delivery of ebooks, and this can cut your royalty payment dramatically.

You can also encourage readers to join your email list, by adding a link to your subscriber page. You can even add links to your social media pages.

You can include external links anywhere in your ebook. So don’t think that you are restricted to only adding them at the end of your book.

If your book is already published, you only need to go to your Word manuscript, add your links, and then republish the new version of your book.

There are hundreds of ways you can use ebook links.

Think about ways you can improve the reading experience for your ebook buyers and give them some extra added value.

Related reading: How to add a clickable index to an ebook

Derek Haines

A Cambridge CELTA English teacher and author with a passion for writing and all forms of publishing. My days are spent teaching English and writing, as well as testing and taming new technology.

23 thoughts on “How To Add Links To An Ebook Including Image Hyperlinks

  • October 1, 2020 at 3:02 am

    Hi Derek,

    I’m excited to read more about ebooks and self-publishing. I just discovered your website. Looking forward to the journey and appreciate your insights.

    I’m writing a book on reinventing teaching, charting my journey through Covid19 (yes it is an ongoing journey). I believe it can help other teachers. My question: how do I make sure that my links live? I would like to insert videos (of my creation), pictures, and teaching materials but I want these links to live in perpetuity. I’m concerned that the place where are store the links might not be stable over the year. Links could die.

    Any suggestions on how to ensure that the links within an ebook love for a long, long time?

    Best to you,

    • October 1, 2020 at 9:24 am

      Nothing is forever on the Internet, Glen. But the best way is to store your content on your own hosting server. At least then, you are in control.

  • September 24, 2020 at 12:24 pm

    I am writing a book and I would like to make a link to a pdf of the fillable guidebook part that they can’t do with an ebook. Is there a way to make it a secure link that they need a password to get to the pdf so they can print it out? I’m trying to prevent just anyone from getting the link and wanted to say the password is the 3rd word in the first paragraph of Chapter 4 (for example).

    • September 24, 2020 at 1:46 pm

      You can’t do that with the link. You need to set up a secure login on the link destination on your blog or website. On WordPress you can do this on the visibility tab of a page or post to add password required.

  • February 16, 2020 at 3:12 am

    Am I able to use links to others’ sites or YouTube? For instance, I’m writing a guide whereby I look at and make comment on a website, YouTube, ebook, book. Is this permissible?


    • February 16, 2020 at 9:50 am

      You can use standard links to any webpage. I haven’t tried YouTube. But if you use a link and not an embed, it should work.

  • February 5, 2020 at 4:09 pm

    Kindly tell me, how to link my book on social media directly.

  • October 16, 2019 at 2:52 am

    Can I use an Amazon affiliate link to a product on Amazon in my e-book? For instance, if in my references, I’m referencing books that are available on Amazon, and I use my link to those books?

  • October 3, 2019 at 8:03 am


    I create all my pages in photoshop and then create a pdf with all the photos. Can I add the links on the PDF and then convert to kindle?


  • April 8, 2019 at 7:00 pm

    The links to my author page at Smashwords and links to other pages in the ebook work fine but not the mailto: link to my email address. It works in my Word doc source document but not in the mobi file I load onto my Kindle to check for mistakes and so forth. Would appreciate any help you can offer. Thanks!

    • April 8, 2019 at 7:14 pm

      Hi Billy. A Mail To link can only work on a device that is connected to an email program and can send emails. A Kindle device can’t do this. Try to view your ebook with the Kindle App on a desktop and see if your link works,

  • February 26, 2019 at 7:23 pm

    This is really thorough but i have an Optimizepress landing page made blog with a double optin. I want to put one inside my ebooks with the button leading to the optin box. Can that be done or do i have to replace the button with a link to an optin box on my email service or blog. In other words, will i be able to use the landing page — optin box combo I cteated in my blog?

  • December 30, 2018 at 9:30 am

    I’m not sure it’s possible, Jeff. But you could try using Calibre.

    You might be able to insert an HTML link in your ebook and then open your ebook link in a browser.

  • December 30, 2018 at 2:37 am

    I wanted to know if I could do the opposite of what you are explaining. This is for my own “knowledge management system.” I want to be able to link FROM a document TO a reference in an ebook that I own on my harddrive/network. Do you know of a way to do that?

    • August 30, 2020 at 6:10 pm

      I’m curious. Do you think that’s wise to leave an open link to your hard drive or network? Not all people are good people. There are mischief makers out there waiting for an opportunity to cause chaos. It could be a costly mistake made by a good person. Just think it through.

  • December 13, 2018 at 9:36 am

    This article shows you how to create hyperlinks in Word and then upload the Word document into Kindle Create. What if you’ve made edits to the Kindle Create version and need to update a hyperlink and cannot do it through Word?

    • July 5, 2019 at 5:46 pm

      this is exactly what I am also trying to figure out. So far haven’t found an answer or solution yet.

  • August 29, 2018 at 8:43 pm

    This was fantastic information! I had no idea some of the things I want to do (like hyperlinks) were so easy!
    I’m working on my first E book and your article is greatly appreciated!
    Best if success to you !

  • August 12, 2018 at 2:15 am

    Thanks for this article! It sums up everything I wanted to know. Yes Apple iBooks, or anything related to iTunes is always harder than anywhere else!

  • July 22, 2018 at 3:13 am

    Links between pages in the ebook?

  • May 14, 2018 at 1:19 am

    Thanks! :) Sharing…


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