Getting people to click on your book posts and promotions is not easy.
Without clicks, no one is going to discover your ebook or book. So it is vitally important that when you publish your book, you start work on building a clickable trail to your book’s sales page.
Helping people navigate to your book does not necessarily mean that they will instantly buy it, but a small percentage will.
Selling ebooks and making money is about generating enough volume of visitors to your book sales page to make this small percentage a profitable number.
In this article, I am going to include several examples of how to create hyperlinks and link types to illustrate how useful links can be.
Your links will often go to your books on Amazon, Apple iBooks, Barnes & Noble, or perhaps to one of your free ebook offers.
You can link to an online store, to one of your great blog posts, or even direct people to subscribe to your email list.
As an ebook is a digital product, it lends itself easily to being sold online. It is why getting people to click your links is so powerful.
The links I have used below will direct in one way or another to either one of my books, a web page on my blog, my own social media posts, or to other sites. So you may not wish to click on every link.
Creating clicks to sell books
The very first set of links you will create is when you first publish.
All self-publishing platforms require that you select genres or categories.
These links help readers find your book when they are visiting and searching via online retailers for a new book.
Books > Biographies & Memoirs > Historical
Books > Literature & Fiction
Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Spies & Politics > Espionage
Books > Teen & Young Adult
Kindle Store > Kindle eBooks > Biographies & Memoirs > Historical
Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Thrillers > Espionage
Kindle Store > Kindle eBooks > Teen & Young Adult
But of course, these are only general links to a broad selection of books, of which your book is only one.
The real aim is to get readers to your book sales page directly, via an external click.
Let’s start with how to get more clicks from Twitter.
Here is a terrible text Tweet for one of my books.
One Last Love – #books http://t.co/EdO66xJHdl
— Derek Haines (@FebThe5th) September 12
Hardly very inspiring, and unsurprisingly it gained no clicks, no retweets, no favorites, and only 300 views.
At least I didn’t add, buy my book! Non-descriptive text Tweets with only a link achieve little. There is a better way. Add a hook line.
One Last Love. A powerful story of love, forgiveness, and acceptance … Life http://t.co/8HOfFWLPMo #books — Derek Haines (@Derek_Haines) September 18
But an image Tweet increases clicks by at least 300%
This looks much more inviting and interesting for readers.
If you want to get clicks and more engagements on Twitter, make sure you add an image as often as possible, if not all the time.
While I have yet to prove it, I have read that including the clickable link within the first 30% of a Tweet increases the click rate. I’m not sure, but it could be worth a try.
The example Tweet above is called an Embedded Tweet, and it is a fantastic form of link that you can use on your blog.
The other advantage is that all your links work in an embedded Tweet.
You can improve your click-through rate on Twitter even more if you can make your image a click link.
What about Facebook?
On Facebook, the increased efficiency of an image is not the same as on Twitter, because Facebook has always been image-driven, so text posts almost always fail to gain attention.
With Facebook, always use an image and add plenty of supporting text.
Again, like Twitter, you can embed your Facebook posts on your blog pages, as I have done below to gain more clicks.
Adding embedded Tweets and Facebook posts to your blog have a huge advantage.
On Facebook and Twitter, your posts will disappear from view within a day or less.
But by embedding your best Tweets and Facebook posts to your blog posts, they will continue to attract clicks for as long as your blog exists.
Now that is a way to really maximize your social media posts.
Let’s move on from social media to your blog.
You probably have some widgets for your books in the sidebar or footer for people to click.
Sure, these can help, but in reality, very few people click on them because they look like ads.
A better way is to encourage visitors to click is to add embedded links into your text when you are writing a post about your book or an associated topic.
Let me use a little piece of text to illustrate how it works.
The only certainty about my friend Louis is that no one, not even those closest to him, knew his life story.
His wife, Maria, passed away in 2012 at ninety-nine years old, and with her passing, the last of her husband’s secrets have been made safe forever.
Louis died when I was seventeen, and my only wish now is that I had asked him more questions.
By including these links in your text, you give the reader a lot more information to investigate, but make sure these links open in a new tab or window so your reader can come back to finish reading your post.
As a side benefit, internal linking is very good for SEO and Google Search.
Of course, don’t forget to add a clickable link to any images that you use in your blog posts.
They work in a similar way to what I noted about the effect of images on Twitter and Facebook.
For some reason, people love clicking on images, and especially now on smartphones. The picture to the left is a clickable link.
Perhaps it’s a sense of mystery as to what hides behind an image.
No matter how small or how large, you can always add a link to any of your images.
There are many places on your blog where you can use links to increase the number of potential visits to your books.
Add extra navigation elements to link directly to each of your books, your author page, or your book page on individual retailers.
Every link you add creates an opportunity to sell books.
Pages or posts for selling ebooks
One of the best means of attracting readers’ attention and interest, and encouraging them to click is to write static landing pages as opposed to posts for your blog.
Posts get lost in a long chronological list on a blog, but a page can sit up in the menu bar. It is then clearly visible on every page and post on your blog.
Try writing a few pages that are specific to your books and include a call to action.
You can add text and image links within your text. Then add your pages to your top menu.
Finding places in your text to add logical links is easy. However, don’t add a link to every line. Space them out a little to use them effectively.
There are so many ways you can use links.
You can exchange links with other bloggers, start using a new social media platform, start a new blog with a different focus, or add well-written pages to your existing blog.
Another consideration is to add your website and social media contact links in your ebooks.
Most authors add these at the end of the book, but why not at the beginning?
By doing this, your links will be visible, and clickable, for people who read or download your book and even in a preview read.
Links on social media disappear within a day or even hours.
However, links on your blog or website, or better still, on external sites, are almost permanent and will drive clicks to your book pages for a very long time.
The more links you can create, the more clicks you will get, and the more books you will sell.
Hopefully, you found the information in this article useful.
But also that you didn’t get overly bored clicking on all my well-intentioned illustrative links.
Well, maybe you clicked on one or two of them.
The main lesson from this article is that links are very powerful tools.
Incorporate links in your text, images and menus, and ebooks too. You will create more avenues for readers to discover your stories and books.
And, of course, help you in selling ebooks.