When it comes time to start marketing your book, you need to know how to promote a book on social media.
Most newly published authors only have a small number of followers on Facebook, Twitter, and Pinterest.
This limits the potential to promote your book on social media. Successful book promotion needs a large social media footprint.
Posting too often to only a few hundred or even a few thousand connections will have a negative impact. Blasting your followers with buy my book messages after your book launch doesn’t work and won’t help you sell more books.
After you write a book, you need to use your social media connections to build your author profile and reputation.
But if you are too aggressive, it can have a negative impact. Continually asking people to read your book or get your free ebook is not good marketing.
You should use social media and perhaps your email list to attract interest in your blog posts and you as an author.
It is a good idea to start new, separate social media accounts for your book marketing.
You can have multiple Twitter accounts and Facebook pages to expand your reach. You can even sell your books directly from your Facebook page.
But building new social media accounts to make your books discoverable takes a long time.
It could take months or years to get enough followers to be worthwhile.
You should always be working on building your social media footprint.
But the easiest way to get your book out to potential readers is to submit your new book to a book promotion service.
There are many book promotion sites online. They range in price from free to extremely expensive, and from narrow to broad promotion.
Are you looking for online book promotion that will send your book out regularly to a very large social media audience?
Do you want a permanent book promotion sale page? But you don’t want to spend a lot of money.
Then our sister site, Whizbuzz Books, could be one book promotion service you might consider.
What book promotion do you get with Whizbuzz Books?
You get quite a lot. Here’s a quick rundown of some of the features of Whizbuzz Books.
Your Whizbuzz book page
Your book sales page on Whizbuzz Books is the starting point of your book promotion.
On the sample page below, there is a range of book promotion features for site visitors and also for search engines.
1. Title and Author are an H1 heading, which helps SEO.
2. The title above the description is an H3 heading, again for good SEO.
3. The book cover is a direct clickable link to the book’s buy page on Amazon.
4. The book description can be as long as you wish.
5. Your social media and buy links are after your book description.
6. Every new page visitor sees 12 different, random titles, which help cross-promote your book on other book pages.
7. The most popular books are calculated automatically by the number of page views over a rolling 30 day period.
8. Author names, which link to author’s websites, blogs, or Author Central, selected randomly for each new page view.
9. You can list two genres for your book.
10. Prominent share buttons allow easy sharing of your book page.
11. Every book remains on Whizbuzz Books permanently unless you remove your book from sale.
12. Every book page uses SEO best practices with an SEO title, description, and image alt tags to help search engine listing.
Whizbuzz Books has many large social media accounts which it uses to promote books. It includes Twitter, Facebook, Linkedin, Tumblr, WordPress, Goodreads, and Pinterest.
On the day a book is added, Whizbuzz Books promotes it to over 600,000 social media connections on all of its 14 different sharing accounts.
It’s easy to track these postings on the Whizbuzz BUZZ page to see these postings in almost real-time.
After the first round of social media posts, Whizbuzz promotes your book regularly for one year on three Twitter accounts, Facebook and Linkedin, totaling around 325,000 connections.
To get the best traction and attention for books, Whizbuzz Books uses three different forms of social media posting. It is because of the different ways that social media services handle images.
Unfortunately, most social media platforms use landscape and square images, which are not suited to a portrait book cover. However, landscape images are almost always clickable, which means people don’t have to hunt for the URL link.
Another problem is that images are treated differently, depending on what device people use to view a post. So while a desktop user will see a full image, a phone or tablet user will see a cropped landscape image.
Whizbuzz Books adds social media posts in three different formats to get the best possible results despite these restrictions.
Whizbuzz on Twitter
On Twitter, the main Whizbuzz Twitter account posts books with a full cover image, and a clickable link, as in the example post below.
A desktop user will always see the full cover, but a mobile user will see a cropped image.
The Whizbuzz Twitter account posts all books eligible for reposting throughout the day.
Whizbuzz on Indie Books
The Indie Books account posts in full as well on a regular schedule every day.
Whizbuzz on Just Publishing
On the Just Publishing Twitter account, we promote books using a landscape image. This type of image tweet has the significant advantage of being clickable on the picture. So there is no need for a user to find a link to click.
These posts occur on a slightly different schedule of every one hour and 15 minutes. The reason is that this reduces the chance of duplication on Twitter with the Whizbuzz Twitter account.
In other words, social media users will see a better selection of books. With this schedule, an eligible book will appear about every 10-12 days.
Whizbuzz on Facebook
On Facebook, Whizbuzz book posts are again, image clickable for better click conversions.
Posts on the Whizbuzz Facebook page occur every hour, so all books eligible for reposting will re-appear every 8-10 days or so.
How often will a book be seen on social media?
With the combination of the three re-posting accounts, an individual book will be seen on social media approximately every 4-5 days or less to a very sizeable audience.
Aside from the promotion of your book on social media, Whizbuzz Books uses cross-promotion to gain extra attention for your book.
When someone clicks a social media post, it will lead a visitor to a book page. But they will also see 12 other books, plus the most popular titles on the book page.
What’s the BUZZ?
On top of the social media posting and cross-promotion tools, Whizbuzz Books has a dedicated social media page. Site visitors can see all the books that appear on all the primary social media channels in close to real-time.
It is also an infinite scroll page so visitors can see social media book posts for the past days, weeks, or even months.
Whizbuzz Books is a feature-rich book promotion service that will promote your book to a broad audience. But at the same time, it makes a visit by a potential book buyer a pleasurable experience.
For more information about Whizbuzz Books, you can check the extensive FAQ page.
You should always be building your online presence on social media to help improve your author reputation and book promotion.
Of course, you should be guest posting on other blogs and building your mailing list. For your Kindle books, offering free books can help.
However, when it comes to accessing a very large audience, using a book marketing service, such as Whizbuzz Books, makes a lot of sense.
If you don’t have time to burn, submitting a book to Whizbuzz Books is quick and easy, and very economical.
If you count your time as money, then it is a cost-effective way of promoting your book continually on social media.
Then you can get on with more important things like writing your next book and spending more time with your family.
Whizbuzz Books is an approved partner member and vetted service provider of the Alliance of Independent Authors.